Cumberland CID Unveils New Cumberland Sweep Brand

Cumberland CID Unveils New Cumberland Sweep Brand
September 23, 2021 Cumberland CID

Cumberland CID Unveils New Cumberland Sweep Brand

 

(CUMBERLAND) – The Cumberland CID revealed an exciting new brand for one of their innovative projects today at the Cumberland CID’s Board Meeting. ‘Cumberland Sweep’ will be the new name and brand for a three-mile multimodal path designed to improve connectivity throughout the core of the Cumberland area with dedicated walking and cycling lanes and an autonomous shuttle system that will make travel easier, more reliable, and safer.

“The Cumberland Sweep name embodies the very essence of this path,” said John Shern, Chairman, Cumberland CID Board of Directors. “The Sweep means movement and our goal is to move people more effectively and efficiently around the Cumberland area. This vital transportation resource will make our region more accessible connecting businesses, residents, and visitors to the best of what Cumberland has to offer.”

We envision the path being the future heartbeat of the community,” said Kim Menefee, executive director of the Cumberland CID. “The Cumberland Sweep name emerged out of a detailed and planned process that engaged many stakeholders from commercial property owners, businesses, government officials, and residents. The name is reflective of its environment and welcoming to all.

The Cumberland Sweep will connect to key destinations including The Battery Atlanta, Truist Park, Cumberland Mall, Cobb Galleria Centre, Cobb Energy Performing Arts Centre, Chattahoochee River National Recreation Area (CRNRA), Bob Callan Trail, Akers Mill Trail, and local bike share stations.

The launch included a video which featured key endorsements for the Cumberland Sweep from Cobb Commissioner Jerica Richardson, Mike Plant of the Braves Development Company, Chris McCoy of Brookfield Properties/Cumberland Mall, Sharon Mason of the Cobb Chamber of Commerce, Holly Quinlan of Cobb Travel & Tourism, and Cumberland residents.

The Cumberland CID also launched a dedicated website for the Cumberland Sweep (cumberlandsweep.org). Website features include a map of the Cumberland Sweep, a project timeline, testimonial videos, project details, and a gateway to sign up to be an ambassador for the Sweep.

About Cumberland CID

The Cumberland Community Improvement District (CID), Georgia’s first CID, is one of the nation’s premier models of public-private collaboration. More than 190 Commercial property owners pay additional property taxes and the CID leverages these funds to advance key projects for increased access, better connectivity, and a more vibrant character throughout the Cumberland area. Each year, the CID creates more value for the community by initiating and leading enhancements to make Cumberland a more attractive place to operate a business, to work, and to live. Today, Cumberland has a $20 billion annual impact on Georgia’s economy. Cumberland is home to industry leaders and Fortune 500 companies including The Home Depot, HD Supply, Comcast, Genuine Parts Company and more.

 

Cumberland Sweep Logo

 

Renderings of the Cumberland Sweep

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The Cumberland Community Improvement District has been leveraging private investments to enhance roads, bridges, streetscapes, bicycle trails, pedestrian enhancements and recreational infrastructure which support and protect commercial value within the district.