CID Unveils Blueprint Cumberland 3.0

CID Unveils Blueprint Cumberland 3.0
December 15, 2017 Cumberland CID

Cumberland CID Unveils New Plans for $2.2 Billion Direct Investment through Community Development

Community Improvement District to implement infrastructure expansion with revitalization programs promising a $3.6 billion effect on Cobb County

 Atlanta, GA (December 18, 2017) – The Cumberland Community Improvement District (CID) released today Blueprint Cumberland 3.0, a set of revitalization programs focusing on access, connectivity and placemaking. Approaching its 30-year anniversary, CID leadership felt this milestone provided the opportunity to reflect on the development and growth the district has seen over the last three decades. Blueprint Cumberland 3.0, the culmination of a year-long study, refines the framework within which community projects are selected, designed and constructed to make the Cumberland area a more accessible and attractive place to work, visit and live.

Key findings from the study are defined by three principles – access, connectivity and placemaking – which create a refined foundation on which to further the progress of the CID. The transformation of the area from a conventional suburban area to a dynamic, mixed-use center will allow Cumberland to cater to a larger and more diverse range of residents. Since 2012, a 21 percent net job growth has created 15,825 jobs – totaling 92,285 jobs in the Cumberland annual operating income (AOI) to date. According to the study, employee and resident profiles have shifted significantly in recent years due to this influx of opportunity, now reflecting a large population of millennials with unmet needs. By increasing access to top area attractions, improving regional transportation connectivity and enhancing placemaking aesthetics across the district, the CID hopes to create an identity for the district that fosters a greater sense of place.

“This year the Cumberland district has seen the strongest levels of development activity since the area’s initial development 25 years ago,” said Tad Leithead, chairman of Cumberland CID. “By implementing Blueprint Cumberland 3.0, the CID hopes to continue this robust growth while catering development to the modern Cumberland population. Looking ahead, the Cumberland area will evolve from a primarily office and retail center into one of Atlanta’s dominant cores.”

This evolution has already begun. In fact, 2016 saw a huge total impact, including 179,852 jobs, $14.8 billion in labor income and $24.5 billion in economic output. Cumberland CID projects that 92,000 new jobs will be created in the next four years, placing Cumberland among the top job centers in the region for growth. This boom in job creation will lead to the creation of over 2,000 new residential units, turning the area into an epicenter for a live, work play environment.

Accessible transit is a top priority to promote ease of regional travel to and from the Cumberland area. Several plans are in the pipeline to enhance infrastructure for private vehicles and improve accessibility for high-capacity transit, such as MARTA. Key roadway projects include improving and adding on-ramps and intersections to increase access to main highways and connectors. Relocating the Cumberland Transfer station and advocating for a higher capacity transit station will bring public transit options between Perimeter and Midtown MARTA stations that are currently unavailable to area residents.

Blueprint Cumberland 3.0 places a large emphasis on recreational infrastructure to facilitate walking and biking activity, including multimodal corridor and trail implementation programs that connect important Cumberland landmarks such as the Chattahoochee River, SunTrust Park, Akers Mill Road and Cumberland Boulevard. Enhanced sidewalks and pedestrian bridges will allow for a safer and more enjoyable experience exploring the district, complemented by the implementation of a Zagster Bikeshare program, easily connecting key destinations and the Chattahoochee River through a community bike rental system.

By investing in vital infrastructure, the Cumberland CID aims to enhance the quality of life for residents and transform the district into a linked green community in which recreational outdoor activity is enjoyable for all. These placemaking efforts include an elevated standard of design, an animated public realm and a connected network of green, featuring 60 miles of greenway and urban trails, 11 access points and 840 acres of greenspace equivalent to Central Park in New York City.

Guided by the access, connectivity and placemaking principles, the CID has set forth plans for 41 new projects, including 33 connectivity programs, six access projects and two key studies. With the implementation of these plans, a potential $159 million will be invested back into the community, catapulting Cumberland into an active urban center that meets the needs of fundamental demographics and creates investment value for years to come.

 About Cumberland CID:

The Cumberland Community Improvement District (CID), Georgia’s first CID, is a public-private assessment district in northwest Atlanta. It is an organization through which local commercial property owners can advance necessary public infrastructure projects that enhance property values as well as the greater community. Originally formed in 1988 by business leaders interested in improving highway access for the emerging Cumberland submarket, the CID went a step further and created a master road plan for the area. The Cumberland CID now represents 190 commercial property owners (residential excluded), and facilitates additional road and transit infrastructure improvements, streetscapes and beautification projects, bicycle and walking trails, alternate commute programs and services as well as community planning.

 

 MEDIA CONTACT:                                                                                           

Noelle Lloyd

Cumberland CID Media Representative

Phone: 770.859.2343

 

The Cumberland Community Improvement District has been leveraging private investments to enhance roads, bridges, streetscapes, bicycle trails, pedestrian enhancements and recreational infrastructure which support and protect commercial value within the district.